SWEET-SHOP SUCCESS. A Handbook for the Sweet Retailer. Produced by the Bournville Studio.
Book Description
FIRST EDITION, illustrations and figures throughout, some printing in red,
Dealer Notes
An absorbing and thorough overview of the trade, at the tail-end of wartime rationing, addressing the various aspects of keeping a shop: from product knowledge, customer service, book-keeping and merchandising techniques to information about pests (there is a long description of the life-cycle of the Ephestia Moth). A chapter towards the close opens with the line: ‘In addition to chocolates, sweets and tobacco, many of your customers enjoy a murder’ - mercifully, the divergence it encourages is actually the suggestion of a library as ‘an attractive and profitable sideline’ within the shop, especially if ‘meeting the public demand for stories of romance, horror, mystery, espionage, cattle rustling and sudden death’
Author
(Confectionery.)
Date
1949,
Binding
original tan cloth, some faint spotting to cloth, a few faint spots to top edge and endpapers, dustjacket a little nicked at extremities, the rear panel with two short closed tears at head
Publisher
Sir Isaac Pitman (for Cadbury Bros. Ltd.)
Condition
very good
Pages
pp. 197, [2], xxxi (Index), 8vo,
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